Fitness First launches National Fitness Week in February 2009 

Government-led initiatives – aimed at harnessing New Year enthusiasm for becoming fit and healthy – are getting a huge boost from the world’s largest health club group. 

Fitness First is backing the government’s efforts by launching the country’s first ever National Fitness Week – which runs from 2-8 February. With events, campaigns and promotions running throughout the country, the health club is masterminding the campaign to run side-by-side with drives to get the nation active.

 “Our aim for the week is to complement the work being done within government initiatives – encouraging more people to take a look at their lifestyle and try to make positive changes,” said John Gamble, Fitness First UK Managing Director.

 “This is not only about getting people to join a gym. We want to encourage people to try different ways of exercising and find one to suit each individual and the way in which they live.

 “It has been proven that regular exercise is one of the key ways to improve health and wellbeing – helping to reduce the numbers of lifestyle diseases such as heart disease, asthma, osteoporosis and cancer. 

“We want to break down those perceived barriers which stop many people exercising – and encourage everyone to get active and incorporate exercise in to their everyday lives for a healthier, fitter nation,” commented John. A dedicated website will be the information hub for the week and packed full of simple ideas to help the nation incorporate exercise into their life. There will be fitness tips and nutrition advice from expert personal trainers – as well as suggestions on how to get started with exercise. 

National Fitness Week also aims to motivate existing Fitness First members by hosting a number of special activities at clubs during the week – log on to www.national-fitnessweek.com/ 

Fitness First, with clubs across the country and as the world’s largest health club chain, is working closely with the Fitness Industry Association (FIA) to make the campaign a success.